Pallas’s admission campaign brought a Golden Egg award to Optimist Creative agency

Last Friday, April 4, the Golden Egg (Kuldmuna) 2025 awards ceremony took place at the Creative Hub (Kultuurikatel) in Tallinn, where Optimist Creative agency won a Golden Egg for a small service campaign with its admission campaign they created for Pallas in 2024. The art director of the campaign was Heigo Heinleht, who is also an alumnus of Pallas’s media and advertisement design department, and the project lead was Maicken Raska. The Optimist Creative team also included Lauri Tikerpe, who is a guest lecturer in our Media and Advertisement Design Department.

Record-breaking 1,079 works were submitted to Estonia’s biggest creativity festival competition, which recognizes the most outstanding marketing and advertising works of the past year. The best of them get rewarded with the well-deserved awards – Golden Egg, Silver Egg and Bronze Egg. The prize categories are divided into four major blocks: marketing communications, PR campaigns, design and craftsmanship, and event marketing. The small service campaign falls under the marketing communication category.

The Golden Egg is the biggest creativity festival in Estonia that acknowledges the work of the most creative agencies and clients. The Golden Egg was launched in the 1990s when the Estonian Association of Advertising Agencies wanted to highlight talented creatives and people whose aim was to break down barriers in the local advertising and marketing world. The Golden Egg, now in the hands of Estonian Marketing Association (TULI), is thus the oldest and most prestigious advertising competition in Estonia, with awards that carry real weight in the eyes of the public, clients and competitors alike.

Read more about Pallas’s nomination: https://defolio.com/kuldmuna/2025-pallas-astu-sisse-3  

Part of the Optimist Creative team receiving the award in the photo.

Photo: Silver Gutmann